UK Trade & Investment (UKTI) Chief Executive, Dominic Jermey, made his first visit as Chief Executive to the East of England today, spending time in Cambridge to meet local businesses and encourage more of the region’s companies to export.

The day after Budget, which announced £7.5 million to help increase UK exports to China, Dominic attended a roundtable discussion with representatives of high-profile business organisations in the East including Cambridge Network, Essex Chamber of Commerce, Greater Cambridge Greater Peterborough LEP and Opportunity Peterborough, where international trade support was high on the agenda.

Prior to the meeting, Dominic visited sound-recognition technology SME Audio Analytic, where the UKTI CEO was given a tour and heard about the company’s export success.

Dominic then visited global digital radio products leader Sepura to discuss the Medium Sized Business’s latest overseas growth news and future plans following the various UKTI programmes and initiatives it has taken part in.

After the roundtable, the UKTI CEO met with Jon Jayal, CEO of Quixant, to learn more about how the gaming company’s subsidiaries in Italy, USA and Taiwan are helping the designer and manufacturer achieve its international growth objectives.

Speaking after his visit to the region, Dominic Jermey said:

“I’ve been hugely impressed by the innovation and ambition I’ve seen in Cambridge. The expertise of companies like Audio Analytic, Sepura and Quixant make a great contribution to the UK brand and will hopefully inspire other companies in the region to grow their international customer base.

“We’re committed to encouraging all UK businesses to access trade opportunities in the world’s high-growth markets. The additional £7.5 million from this year’s Budget to strengthen UKTI’s presence in China is clear evidence of this and will generate greater support in the world’s fastest growing market. Expert trade advice from UKTI is available to all companies to support them on their path to exporting success.”

Alan Pain, UKTI’s Regional Director for the East of England, added:

“We were only able to show Dominic a fraction of the export success generated by businesses in this region but we are very grateful that he took the time to come and see some of what the East of England has to offer the rest of the world.

“Almost any business has the potential to start exporting but many need the support and confidence to do so. UKTI East continues to offer expert advice and guidance to experienced and novice exporters, whether they are small, mid-sized or large businesses, so I would urge the region’s businesses to get in touch and find out how UKTI can help.”

Audio Analytic’s CEO Dr. Christopher Mitchell said:

“More than 78 per cent of our business is done outside the UK and the EU, so needless to say that exporting is a pivotal part of Audio Analytic’s growth strategy.

“We’ve received a great deal of support from UKTI since we first approached the team in 2012, including help to establish more of a presence in our target geographies. Without the UKTI team’s expert knowledge and extensive contacts, it would have taken us considerably longer to achieve our export goals.”


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About Audio Analytic

Audio Analytic is the pioneer of AI sound recognition software. The company is on a mission to map the world of sounds, offering our sense of hearing to consumer technology. By transferring our sense of hearing to consumer products and digital personal assistants we give them the ability to react to the world around us, helping satisfy our entertainment, safety, security, wellbeing and communication needs.

Audio Analytic’s ai3™ sound recognition software enables device manufacturers and chip companies to equip products with Artificial Audio Intelligence, recognizing and automatically responding to our growing list of sound profiles.