In an extensive survey of 6,000 consumers in the UK and US, we found a strong appetite for artificial intelligence – and in particular sound recognition – on headphones, earphones and earbuds. The majority of consumers were positive about the role of AI with many willing to sacrifice a quarter of battery capacity for valuable capabilities.

Collectively known as ‘hearables’, these devices could be enhanced through intelligent, context-sensing capabilities to enhance listening experiences, manage battery life and keep wearers safe.

The final report can be downloaded for free here.

The survey was carried out by an independent consumer research company on our behalf and answers some key questions facing brands active in the dynamic hearables market:

  • Which form factor (on-ear, in-ear, over-ear) or connectivity (wired, wireless, true wireless) are the most popular among segments of the market?
  • Which of the 30 leading brands are most popular among consumers?
  • How much did consumers last spend and when did they buy?
  • How much do they plan to spend next time and when do they plan to buy again?
  • How much time do consumers spend using headphones, earphones and earbuds and where do they use them the most?
  • How does the amount consumers last spent on headphones or their age affect attitudes to current battery performance and the amount they would sacrifice for AI?
  • How do the various segments of the market feel about artificial intelligence in general?
  • Do consumers want a voice assistant running on their hearables?
  • Have consumers put themselves in danger by wearing headphones and how do they perceive potentially dangerous situations?
  • Do consumers want headphones, earphones or earbuds to recognise sounds around them?
  • Do consumers want their devices to dynamically adjust noise cancellation and sound equalisation settings based on their acoustic environment?


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About Audio Analytic

Audio Analytic is the pioneer of AI sound recognition software. The company is on a mission to map the world of sounds, offering our sense of hearing to consumer technology. By transferring our sense of hearing to consumer products and digital personal assistants we give them the ability to react to the world around us, helping satisfy our entertainment, safety, security, wellbeing and communication needs.

Audio Analytic’s ai3™ sound recognition software enables device manufacturers and chip companies to equip products with Artificial Audio Intelligence, recognizing and automatically responding to our growing list of sound profiles.

Audio Analytic is the pioneer of artificial audio intelligence, which is empowering a new generation of smart products to hear and react to the sounds around us.

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