Privacy policy

Definitions:

  • ‘Customer’ – this is a customer to us, so a technology or manufacturing company that sells products to Consumers
  • ‘Participant’ – this is somebody who agrees to help us with our research into sound

Compliance with the law

Audio Analytic takes all necessary measures to comply with the UK’s Data Protection Act 1998, and the European Parliament resolution of 6 July 2011 on a comprehensive approach on personal data protection in the European Union (2011/2025(INI)). Our data protection registration number is ZA217871.

You may contact us to amend, request a copy, or to request your data be deleted by writing to us at data.protection@audioanalytic.com or Audio Analytic, 2 Quayside, Cambridge, CB5 8AB UK.

We take our responsibilities over data collection and protection very seriously

Depending on how you engage with us or our technology there are a number of ways in which information is collected and used. Not all of it is personally identifiable.As a Customer/potential Customer/partner of ours:

As a Customer/potential Customer/partner of ours:

  • If you fill in a form on our website, send us an email, give us your business card or share your contact information with us directly we will store your details in our cloud-based CRM.That data is used to support any future business relationship as well as be used to develop a relationship via the typical sales and marketing channels (email, direct mail, etc).
  • That data is used to support any future business relationship as well as be used to develop a relationship via the typical sales and marketing channels (email, direct mail, etc).By engaging with emails that we send to you or by filling in forms on our website we are able to track your activity on our website using cookies. This helps us to reduce the number of forms that you have to fill out as well as establishing how well our site is performing.
  • By engaging with emails that we send to you or by filling in forms on our website we are able to track your activity on our website using cookies. This helps us to reduce the number of forms that you have to fill out as well as establishing how well our site is performing.If you do not wish for your activity to be tracked then you must disable cookies before visiting our website or delete them afterwards
    • If you do not wish for your activity to be tracked then you must disable cookies before visiting our website or delete them afterwards
  • All personal information will be stored in an external CRM in a cloud server. This data is encrypted during transmission and is linked to individual password protected accounts held by selected Audio Analytic employees. We will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this privacy policy.
  • You can unsubscribe from marketing emails at any time by following the link at the bottom of the email.

As a Participant in our research:

  • By agreeing to become a Participant in our research we store your information on a cloud-based CRM system
  • We will only contact you when we have research projects that we feel you may be able to help us with. You won’t receive marketing or commercial messaging (unless you happen to be both a Customer or prospect of ours, as well as a Participant).
  • All personal information will be stored in an external CRM in a cloud server. This data is encrypted during transmission and is linked to individual password protected accounts held by selected Audio Analytic employees. We will take all steps reasonably necessary to ensure that your personal information is treated securely and in accordance with this privacy policy.
  • We have a more detailed privacy policy related to research participants which can be found here.

Who will have access to your Personal Information?

  • Only selected Audio Analytic’s employees and subcontractors will have access to the data for the purposes set out in this policy. Audio Analytic’s employees and subcontractors are covered by strict non-disclosure agreements.
  • Your personal information will not be sold to third parties.

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Our embedded software platform, ai3™, is integrated into consumer products to make them more intelligent by understanding the sounds around them.

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