The future is ear
Intelligent sound recognition can bring new levels of usability, convenience and safety to wearers
Survey shows consumers are happy to sacrifice 24% of battery capacity for AI features
Our 2019 Hearables Report: AI attitudes and expectations found that the majority of consumers are positive about the role of AI, with many willing to sacrifice a quarter of battery capacity for valuable capabilities.
Safety and security
Notifying a wearer to the sound of potential danger means they can get lost in their music without losing contact with the world around them.
Health and wellbeing
Monitor the performance and health of sport and fitness enthusiasts, adjusting exercise and lifestyles accordingly.
Entertainment
For those moments when consumers want to get lost in their music, our sound recognition technology can help reduce the effect of surrounding acoustic environments to improve the listening experience.
Communication
Sound recognition can help consumers seamlessly move between a rich audio experience and spontaneous interactions with their friends and important events around them.
Sound profiles for hearables
Whether on wireless earphones or through a companion device like a smartphone, sound recognition offers a new AI capability.
Car horn
Shout
Vehicle reversing alert
Bicycle bell
Emergency vehicle siren
What’s next for AirPods?
WiFore’s Nick Hunn explores where Apple’s AirPods could go next, including how they could take advantage of sound recognition.
We've partnered with Bragi
We demonstrated the world's first context aware earphones at CES 2018